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01. Managing Millennial Consumers

Millennials are the next Baby Boomers: a group of people so economically valuable that advertisers drop their pre-existing methods to cater to them. Learn how to explore the latest Millenial consumer trends and marketing tactics.

 
     
 

02. Strategic Media Planning & Buying

Media Planning is the process of selecting the optimal combination of media outlets for advertising a particular marketing message. It involves researching, identifying, analyzing, comparing, planning, and working around a brand's budget.

 
     
 

03. Rebranding Strategy

When a company wants to rebrand, it's not about just changing the logo. It's also about changing goals, messaging, tone, voice, style and anything else that contributes to your image. A well thought-out and defined brand is the backbone of many successful companies.

 
     
 

04. Professional Blogging

A professional blogger is someone that makes their living blogging. Whether they monetize their blog through ads, products, coaching, or some other paid offering, blogging is their full-time job.

 
     
 

05. Employment Branding

Employment Branding is the process of articulating your company's unique message, voice, and strategy and attracting the right candidates to your company.

 
 
 
 
 
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