PK Speaks.
 
PK Speaks.
 
 
 
 
 
 
Our Workshops.
   
 
 
 
 
The Trainer
     
 

Prasath Kanagaras, 35, who is also known as “PK”, has more than 13 years of experience in this field. Having worked with various international companies through his leadership and management skills.

His training story began when he adopted the in-house promoting concept in the companies he worked with, where he introduced internal training policies in developing ‘home-ground’ heroes within the firm.

PK is also a passionate advertising blogger (www.thepktheory.com) that has reached thousands of online audiences all over the world.

The surmountable audiences he garnered led him to be interviewed by BFM89.9 in year 2011.

He was also featured in many online media such as The Star Newspaper, Marketing Magazine, Indian Business Magazine, Campaign Asia, ADOBO, ADOI, Marketing-Interactive Magazine, Brand Equity, and many more.

PK also contributes to writing articles in regards with Branding to publishers on an ad hoc basis.

Empowering entrepreneurs through real experiences.

Education
MBA – Open University (In Midst)
Higher Diploma – PR & Advertising
Certifications – Digital Marketing
Certification – Marketing Research
Certification – Marketing Management
Train the Trainer – HRDF

Experience
8 Years in Training Industry
13 Years of Industry Experience

Other Experiences
Prasath Kanagaras is also part of:
• International Advertising Association (IAA)
• Malaysian Digital Association (MDA)
• Media Specialist Association (MSA)
• Malaysian Institute Of Management (MIM)

Prasath is also the founder of:
Point Blank Mediaworks Sdn Bhd
A Strategy Brand Consulting company with more than 20 clients within Asia Pacific.

Veep Social Communications
A blogger/influencer training company with global blogger access.

 

 
 

 

 
 

The Workshops

 

 
 

01. Brand Marketing

The goal of any brand marketing workshop is to help business owners and staff identify and create a brand that best reflects their vision and values. This goes towards developing a brand image that connects and resonates with consumers. Brand marketing workshops have become essential to most businesses because they give business owners a chance to work “on” their business, rather than “in” the business. Owners that don’t take the time to step back and think strategically about their brand are doing themselves a huge disservice. Moreover, business owners may need assistance creating an overall strategy. These strategic plans help lay out the next 6-12 months of their marketing so that every month they aren’t asking themselves, “well, what should we run now?” Business owners may not have the tools or know-how to put a marketing plan in place, and therefore require tips and best practices from industry professionals.

 
     
 

02. Brand Development and Market Penetration

Brand development is the process of creating and strengthening your professional services brand. Brand development is maintaining the consistency in terms of quality, value and trust that consumer finds in the company. Brand is a perception on consumers’ mind. Today market is flooded with competition and none of them is lagging in delivering the promises that they make to their respective consumers. Market penetration is an activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts.

 
     
 

03. Employment Branding

Employment Branding is quickly becoming a strategic staple for organizations hungry to solve talent challenges. Its is necessary that organizations define a clear employment branding strategy, review brand promises, people-practices, and organizational resources, to ensure they deliver both internally and externally. A strong employer brand lends an organization a significant competitive edge in recruiting, retaining, and developing potential and existing employees. It is differentiator, aimed at building engagement and loyalty through identity.

 
     
 

04. Brand Story

A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction. Things that can influence your brand include your product, price, history, quality, marketing, in-store experience, purpose, values, location and–most crucially–what other people say about you.

Brand story has become the new black of marketing. Once upon a time you had to have a campaign or ‘the line’, now you’ve got to have a story. A bit like other traditional advertising messages, brand stories are experienced and felt. Everything you do, from the colours and texture of your packaging to the staff you hire, is part of your brand story, and every element of it should reflect the truth about your brand back to your audience. If you want to build a successful, sustainable business, a brand that will garner loyalty and, if you’re lucky, become loved, you have to start with your story.”

 
     
 

05. Brand Ambassador

A Brand Ambassador Program is one of the most effective ways for your company to retain existing customers, acquire new customers for less, and to increase sales among both new and current customers. What is a brand ambassador and what do they do? A brand ambassador is someone formally recognized by the brand as a representative and helps spread the word of the brand.

 
     
 

06. Personal Branding

What is common to a leader, a manager, a graduate recruit and an entrepreneur? Yes, you got it right. The common link is "Personal Branding". Irrespective of the nature and size of your organization and irrespective of your role within that organization, it is essential to create your own unique Personal Brand. A brand, which will help you stand out from the crowd.

In this class, we will help you identify this unique brand. Through a variety of hands on exercises, you will learn how to build and promote the online and 'offline' elements of your brand. And, you will also learn how to effectively represent both your company and you while talking to potential clients, investors or employers.

 
     
 

07. Advance Digital Marketing Workshop

Keynotes: Marketing Fundamentals, Content Strategy, Social Media Marketing, Social Media Advertising with Facebook, Search Engine Optimization (SEO), Search Engine Marketing with AdWords, Display Advertising, Email Marketing, Measure and Optimize with Google Analytics, Lead Generation for Business

 
     
 

08. Professional Blogging Workshop

Are you ready to take your business to the next level? Your passion for writing and your commitment to quality is all you need. A complete blog writing course to help you Create, Connect, Share, and Inspire with quality blog and web content.

 
     
 

09. Crisis Management Workshop

A crisis management workshop gives organisations who care about protecting their reputation the skills and knowledge to succeed in a crisis. Crises can hit the biggest brands and the best companies, and their future success will be determined by the effectiveness of their crisis management approach. The real challenge in handling crisis is how you would balance the act. However, the tools and techniques for successful crisis management are rarely taught and - hopefully - even less frequently applied. Therefore, when a crisis does strike, crisis management teams often lack the confidence and skills they need to respond effectively. Crisis management workshop gives executives the key knowledge, principles and insights to do and say the right thing if a crisis emerges.

 
     
 

10. Product Marketing

Product marketing is the process of bringing a product to market and overseeing its overall success. Product marketers are focused on understanding and marketing to customers. They drive demand and usage of the product, which often includes writing positioning and messaging. It is also something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area.

 
     
 

11. Start-up Marketing

Two fundamental truths exist when marketing a start-up. One is that a great product alone is not enough to succeed. The other is that no amount of marketing will make a crap product gain a mass audience. “Nothing kills a bad company faster than good marketing”. Start-ups live and die by their ability to drive customer acquisition growth. Many start-ups are doomed to failure and can’t grow because they never reach product/market fit. But even with product/market fit, traction is tough.

Breaking through the noise is very difficult when well-entrenched companies have the resources to dominate traditional channels. The best a start-up can hope for in traditional channels is to siphon off a few early adopters that are always on the lookout for the latest emerging solutions.

 
     
 

12. Content Management

Content management is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content. Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management. Practices and goals vary by mission and by organizational governance structure. News organizations, e-commerce websites, and educational institutions all use content management, but in different ways. This leads to differences in terminology and in the names and number of steps in the process.

 
     
 

13. Rebranding Strategy

Any rebranding strategy should start with a thorough understanding of the business reason behind the rebranding. Is it driven by a need to accelerate growth? Does your firm need to compete with larger, more established competitors? Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate.

Rebranding can be applied to new products, mature products, or even products still in development. The process can occur intentionally through a deliberate change in strategy or occur unintentionally from unplanned, emergent situations. Rebranding can also refer to a change in a company/ corporate brand that may own several sub-brands for products or companies.

 
 

 

 
 

 
         
     
         
     
         
     
 

 

 
 
 
© Point-Blank Mediaworks Sdn Bhd. 2019.
   
 
 
 
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